Saw a 15% increase in conversion rate after improving performance.
Saw a 7% increase in conversions after improving page load time.
Reduced homepage load time by 1 second and saw a 10% increase in their conversion rate.
Saw up to a 2% increase in conversions for every 1 second of improvement in load time.
Source: WPO Stats. Case studies and experiments demonstrating the impact of web performance
optimization (WPO) on user experience and business metrics.
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